Campaign settings

What it is

The Settings tab of a campaign holds everything about how and when it sends, in one column of cards. The Overview tab holds only the content.

Use the links at the top (Campaign, Schedule, Sending, Tracking and delivery, Advanced, Additional) to jump to a card. Click Save settings at the bottom when you are done.

Schedule

• Timezone: the timezone your sending days and window use.
• Start: As soon as it is launched, or On a date and time you pick.
• Sending days and Sending window: for example Monday to Friday, 09:00 to 17:00. Nothing is sent outside them.
• Best time to send: a chart of reply rate by hour. Once the campaign has sent, click the Use button to apply the suggested window.
• Recipient's local time: send within each person's own working hours when their timezone is known.

Sending

• Senders: pick mailboxes from the list, or choose By tag to use every active mailbox with that tag.
• Daily limit per mailbox: how many emails each mailbox sends a day, follow-ups included. 20 is recommended.
• Increase gradually: starts at 5 emails a day per mailbox and adds 2 each day until it reaches the daily limit. The table shows the plan day by day.
• New people per day, Gap between emails and Order let you slow things down or contact the strongest prospects first.

Tracking and delivery

• Track opens and Track clicks are off by default. They need HTML emails.
• Send emails as text only is on by default. Plain text lands in the inbox more often, but opens and clicks cannot be tracked. Turning tracking on turns text only off, and the other way round.
• Validate emails before sending checks each address once and skips invalid ones. It needs an email verifier connected in Settings, Integrations.
• A/B testing sends more of the version that gets more replies.

Advanced: safety and provider routing

• Click Show advanced options to open the card.
• Match sender and recipient providers, so Gmail recipients get mail from a Google mailbox and Outlook recipients from Microsoft.
• Provider routing: click Add custom rule to choose which mailbox providers may send to which recipients, for example from Google, Send, to Google.
• Bounce limit pauses the campaign if bounces pass a set rate (5% by default).
• Per company limits how many people at one company are contacted, for example 2 people every 7 days.
• Re-contact cooldown sets how many days pass before another campaign can email the same person.

Additional settings

• Do not send to prospects with missing placeholder values, and Stop sending to coworkers on reply.
• Add an unsubscribe link is off by default. Turn it on to add a line at the end of each email and the one-click unsubscribe header.
• Campaign CC, Campaign BCC, Reply CC and Reply BCC copy other people in.