Sequences and follow-ups

What it is

The Sequence tab shows the first email and every follow-up in order. A reply always stops the sequence for that person.

Add a follow-up

1. Open the campaign and go to the Sequence tab.
2. In Add a follow-up, set how many days to wait after the previous email.
3. Write the subject and body.
4. Click Add follow-up.

Options for each step

• Open More options to choose who gets this email, based on what they did with earlier emails.
• Send as a reply in the same thread keeps the follow-up under the first email. This is recommended.
• Each step shows a message score and any issues found in the text.
• Pause a step to skip it without deleting it, or click Remove follow-up.
• A sequence can have up to 10 steps.

Tips

• Two or three short follow-ups a few days apart usually work better than one long email.
• Follow-ups count toward each mailbox's daily limit.