Help & docs
Qualification
Define who is worth contacting, so bad-fit leads never reach a campaign.
Set your ideal customer
- Under Your ideal customer, enter target industries, roles and locations.
- Under Never contact, enter excluded industries, roles and domains.
- Set the minimum score a lead needs to count as qualified.
- Click Save profile.
Custom rules
- Add a rule with a name, a field, a condition, a value and a weight, for example to exclude agencies.
- Click Qualify to score leads that have no score yet.
- Click Re-qualify every lead after you change your settings.