Help & docs
Help & docs

Qualification

Define who is worth contacting, so bad-fit leads never reach a campaign.

Set your ideal customer

  1. Under Your ideal customer, enter target industries, roles and locations.
  2. Under Never contact, enter excluded industries, roles and domains.
  3. Set the minimum score a lead needs to count as qualified.
  4. Click Save profile.

Custom rules

  • Add a rule with a name, a field, a condition, a value and a weight, for example to exclude agencies.
  • Click Qualify to score leads that have no score yet.
  • Click Re-qualify every lead after you change your settings.